![]() ![]() artists or AOL's instant messaging software starts sending flashes on Warner bands. Artists, companies, and social media will continue finding ways to survive and thrive without relying on live. In general, the music industry of 2021 will likely have some resemblance to that of last year. ![]() We are proud to have been named as one of the top music industry programs by Billboard each time they have published a list ( 2020, 2019, 2018, 2017, 2016, 2014, and 2011 ). ![]() Time Warner doesn't have to hit consumers over the head with its musicians to make its marketing point, Sinnreich said.īut don't be surprised when AOL starts hosting music chat groups led by Warner Bros. The music industry’s current state is much different now, and it bears implications as the market continues to shift with current events. The Music Industry (MIND) program at the Frost School of Music has been carefully designed to prepare students for the music industry of today. And it distributes a wide range of films that it hasn't made. MUDIC INDUSTRYBDEATH TVIt sells hit TV shows like Friends to networks. Its WB Network, for example, routinely buys television programming from studios like Fox and Paramount. Warner Bros., like other Hollywood studios, has been moderately successful walking that line. "There's a fine line between making the best use of synergies and prostituting a very successful company for the benefit of another company," Sinnreich said. In the short-term, Sinnreich expects to see Time Warner exploiting AOL's direct connection to 20 million consumers to market its albums online, in much the same way that AOL already sells its users everything from camcorders to phone services.īut Time Warner will be tempted to use AOL's marketing and distribution capabilities to promote its own music. "Within certain genres, like pop, the distribution models online offer a much more compelling format than albums," he said. While analyst Aram Sinnreich of Jupiter Communications wouldn't go that far, he does believe that Time Warner and other top music producers will soon begin selling hit songs on the Internet. "We're going back to the 1950s, when songs were sold individually on 45s," said Dekom. Possibilities include charging fans small fees to listen to individual songs, linking advertisements to music, and selling encrypted music files over the Internet that open when a user provides a credit card. It remains to be seen exactly which economic models will replace the venerable model of album sales. Not when albums command US$16 a CD.īut the ability of practically anybody to make perfect digital copies of an album or song, cut their own CD, and pass it along to friends over the Internet has made that corporate reluctance obsolete. Until now, companies like Time Warner have been reluctant to slice up their album content and make it available piecemeal on the Web. "It's the big media companies coming together with the guys that have been doing it right for the last few years." The merger "is really legimitizing the valuations of companies like MP3.com," said John Jeffries, executive vice president for, a do-it-yourself Internet radio station company based in Foster City, California. ![]()
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